A number of interviews were conducted with a diverse set of people regarding their pharmacy and health. My partner Sarrah and I spoke to pharmacists as well as patients about the way they interact with one another. We found three main insights we wanted to address.
We looked at the current market, as well as exploring Well Pharmacy brand values. We considered tangible devices for home re-ordering, and even a futuristic smart home cabinet to track medication. We also thought about a diary based system for users to understand their health better, for a peace of mind.
With such a diverse user pool, we needed to create a flexible solution. We decided to create a system based on Big Data. We knew Well pharmacy promised ‘personal healthcare in the heart of the community.’ We therefore enforced the idea of community, promising health news specific to the individual, as well as their local community.
A personal health diary application for Well customers to log and review their medication and health activity. Using Big Data, Well can offer localised and personal content to communities.